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In 2024, IT ExchangeNet successfully closed deals across the IT sector, including Managed Service Providers (MSP), Value-Added Resellers (VAR), Enterprise Resource Planning (ERP), Cloud Computing, and Customer Relationship Management (CRM) firms. We also expanded to represent Digital Marketing firms. Our consultancy matched clients from these diverse specialties to their ideal buyers, facilitating successful business exits. Additionally, outside of our consultancy, there were deals across the broader IT landscape that will significantly impact the industry.
Top IT Deals of 2024:
Value: $4 billion.
Broadcom’s 2023 VMware acquisition spurred this divestiture, with KKR turning the division into a stand-alone business focused on digital workspace solutions.
Closed: 1Q24
Value: $5.3 billion.
Darktrace, a leader in cybersecurity AI technology, enhances Thoma Bravo’s stronghold in the cybersecurity sector.
Closed: 2Q24
Value: $5.3 billion.
The company will now have a significant nationwide footprint, covering critical markets across the U.S.
Closed: 2Q24
Value: Undisclosed
Added 1,500 employees to scale Accenture’s infrastructure and managed services for AI and cloud transformations.
Closed: 1Q24
Top Digital Marketing AdTech Deals of 2024:
Value: $13.25 billion
Omnicom execs said they had “clearly identified opportunities” for $750 million in annual cost savings.
2025 expected close
Value: $500 million
Adding client history from influencer-marketing campaigns with industry giants such as Hilton, Walt Disney Co.’s Hulu, and McDonald’s.
Closed: 3Q24
Value: $1 billion
Meger strengthens their position as an alternative to large advertisers like Google and Facebook by offering advertisers access to the open internet.
1Q25 expected close
Value: Undisclosed
The acquisition enhances Semrush's content and educational resources in the digital marketing space.
Closed: 4Q24
Big Winners of 2024:
Microsoft
With the success of Copilot, Microsoft continued its trend of dominance in AI and productivity. It became a clear top choice for businesses adapting to generative AI technologies with its strong channel partnerships and AI tool integration.
Podcasts
Podcasts became a powerful tool in 2024, especially in political advertising during the presidential election. Candidates utilized the medium’s reach and loyal audiences, strategically appearing on popular shows. Most notable was Donald Trumps’s appearance on “The Joe Rogan Experience.”
Want to join the top deals of 2025? Contact our team and see how we can lead you to a successful sale this year: https://www.itexchangenet.com/contact-us.
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